Through His Majesty The King’s Sustainable Markets Initiative and the World Economic Forum, His Majesty launched a new global initiative, The Great Reset.

For over fifty years, His Majesty has promoted action for a sustainable future to ensure that the natural assets can endure for future generations.

In January 2020, His Majesty launched his Sustainable Markets Initiative at Davos, which calls on communities, businesses, investors and consumers to take the urgent and practical steps required to transition to more sustainable practices.

The Great Reset, which was launched during a virtual roundtable, aims to rebuild, redesign, reinvigorate and rebalance our world. It has been designed to ensure businesses and communities ‘build back better’ by putting sustainable business practices at the heart of their operations as they begin to recover from the coronavirus pandemic.

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