The Sustainable Markets Initiative announces the Terra Carta

His Majesty's Sustainable Markets Initiative today announced the ‘Terra Carta’ – a charter that puts sustainability at the heart of the private sector.

Marking a year since His Majesty announced his Sustainable Markets Initiative at Davos, the Terra Carta offers the basis of a recovery plan to 2030 that puts Nature, People and Planet at the heart of global value creation.

Terra Carta (Earth Charter) will provide a roadmap to 2030 for businesses to move towards an ambitious and sustainable future; one that will harness the power of Nature combined with the transformative power, innovation and resources of the private sector.

His Majesty virtually delivered remarks at the One Planet Summit in Paris today and discussed the Terra Carta.

His Majesty said:

Today, I am making an urgent appeal to leaders, from all sectors and from around the world, to join us in this endeavour, and to give their support to this ‘Terra Carta’ – to bring prosperity into harmony with Nature, People and Planet over the coming decade.

I can only encourage, in particular, those in industry and finance to provide practical leadership to this common project, as only they are able to mobilize the innovation, scale and resources that are required to transform our global economy.

‍